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I believe that embracing business ownership leads to creative freedom and financial security.
Are you a photographer who would like to learn videography and expand your offerings to clients? Then this is the post for you!
Why add video? For starters, video is becoming increasingly important across multiple marketing platforms, and is rapidly gaining popularity with consumers. I think any of us who have seen Tik Tok explode in popularity in recent years or apps like Instagram increasingly prioritize video content are probably aware of this. More and more, clients are choosing to hire videographers for their weddings, and brands are adding video to their marketing campaigns. And if you’re already offering photography, why not explore branching out into the video world? Your clients benefit because they don’t have to worry about consistency in style and quality, and they don’t have to hire and coordinate with multiple vendors. And you are able to charge more per gig, drive down your client acquisition costs, and differentiate yourself in a saturated industry.
But how do you get started? It can seem daunting! It’s a whole new set of skills to learn and there are endless (and pricey) options when it comes to investing in equipment. I get it. When I first started out with video I joined a few Facebook groups for videographers and I often felt like the people in it were speaking a different language. But I’m going to tell you a secret – it’s actually probably not as daunting to get started as you think it is! As a self-taught videographer, I can show you how simple, approachable, and practical videography can be.
Ask Yourself These Basic Questions:
If you answered yes, then you’re already on your way to making videos your clients will love! Get in touch to book an exploration call for my Videography for Photographers 1:1 mentoring program. I’ll show you how to leverage your existing equipment and knowledge to get started quickly.
I believe that embracing business ownership leads to creative freedom and financial security.
All Photos of Hannah were taken by
Elizabeth Joy Sanders